Nike Refreshes Brand Identity for Tar Heels

UNC and Nike collaborated on the brand evolution program more than 18 months, consulting with student-athletes, coaches, administrators and alumni to gather insights.


Here’s a story that explains the new UNC brand identity.

Here are photos from the official UNC Athletics Twitter account.

Online #ourblue merchandise sales start now! Visit Go Heels, UNC Student Stores and Chapel Hill Sportswear to purchase.